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HubSpot CRM vs Freshsales CRM: Which one Is Better?

HubSpot CRM vs Freshsales — both offer powerful AI at SMB-friendly prices, but they serve different needs. HubSpot wins for marketing-sales integration. Freshsales wins for pure AI sales capability at the lowest price in the market. Full comparison inside.
Feature
HubSpot CRM
Freshsales CRM
Ease Score

9/10

9/10

Feature Score

8/10

8/10

Money Value Score

8/10

10/10

Integration Score

10/10

7/10

Customer Support

8/10

9/10

Price

$15/mo

Free: $0 | Starter: $15/user/mo | Professional: $90/user/mo | Enterprise: $150/user/mo

$9/mo

Free: 3 users | Growth: $9/user/mo | Pro: $39/user/mo | Enterprise: $59/user/mo

Overall Score

8/10

9/10

Winner
Depends

HubSpot wins if you need marketing automation + CRM in one platform. Freshsales wins if you need the best AI sales features at the lowest price per user — it delivers comparable lead scoring, email drafting, and forecasting for 60–70% less cost.

About HubSpot CRM vs Freshsales CRM

HubSpot CRM vs Freshsales CRM — Complete AI Tool Comparison (2025) HubSpot CRM and Freshsales are the two strongest AI CRM options for growing businesses that aren’t ready for Salesforce’s complexity and cost. Both offer genuine AI capabilities — HubSpot through Breeze AI, Freshsales through Freddy AI — at accessible price points with strong free plans. The decision between them is not about quality but about organizational priority: are you a sales-first team or a marketing-and-sales-integrated team? AI Comparison: Breeze AI vs Freddy AI
  • HubSpot Breeze AI: Includes autonomous agents (Content, Prospecting, Customer Service, Social) plus Breeze Copilot for data-informed conversations and Breeze Intelligence for automatic contact enrichment. Strongest for AI content generation, marketing automation intelligence, and customer service automation. Full capabilities on Professional plan ($90/user/month).
  • Freshsales Freddy AI: Includes Freddy Copilot (email drafting, meeting prep, deal summaries), Freddy Insights (proactive pipeline intelligence, deal risk alerts, revenue forecasting), and Freddy Self-Service (AI customer chatbot). All core Freddy AI features are available from the Pro plan ($39/user/month) — 55% cheaper than HubSpot Professional for comparable sales AI depth.
For pure sales intelligence — lead scoring, deal risk alerts, email drafting, forecasting — Freddy AI and Breeze AI are essentially equal in quality. Freddy has a meaningful price advantage. Breeze has stronger marketing and customer service AI. Your use case determines the winner. Platform Breadth: HubSpot’s All-in-One Advantage HubSpot is genuinely all-in-one: Marketing Hub (email campaigns, landing pages, social publishing, ads), Sales Hub (CRM, sequences, calling), Service Hub (help desk, live chat, ticketing), and CMS Hub (website builder) all share the same contact database with Breeze AI across all hubs. Freshsales is sales-first — it integrates with Freshworks’ other products (Freshmarketer for marketing, Freshdesk for support) but these are separate products rather than one unified platform. If your team needs marketing automation (email campaigns, lead nurturing, landing pages) plus CRM in one place, HubSpot is the stronger choice regardless of price. If your team needs CRM + AI sales intelligence only and uses separate tools for marketing, Freshsales’s lower price is the right call. Built-in Communication Tools Freshsales includes built-in phone (VoIP calling via Freshcaller), email, live chat, and SMS natively — no third-party integrations required. This is a genuine advantage for sales teams that want all communication tools in one place. HubSpot requires integrations with Zoom, Aircall, or other calling tools for similar functionality, adding potential cost and complexity. Which Team Should Choose Which Teams needing marketing + sales integration: HubSpot. Teams wanting pure sales AI at lowest cost: Freshsales. Teams with 10+ people all needing CRM: compare Freshsales Pro ($39/user) vs HubSpot Professional ($90/user) on paper — $390/month vs $900/month for 10 users. Teams wanting the most complete ecosystem: HubSpot’s 1,500+ integrations edge Freshsales’s 400+.
  • Choose HubSpot CRM If

✓  You need marketing automation (email campaigns, landing pages) integrated with CRM

✓  Your marketing and sales teams will share one platform

✓  You want the HubSpot ecosystem (Marketing + Sales + Service Hub) in one place

✓  You need 1,500+ integrations including some niche tools Freshsales doesn’t cover

✓  You value HubSpot Academy and community resources for team training

✓  You anticipate needing customer service tools (Service Hub) alongside CRM

Visit HubSpot CRM
  • Choose Freshsales CRM If

✓  Your primary need is sales CRM + AI intelligence without marketing automation

✓  You want full AI features at the lowest price (Freddy AI from $39/user vs $90/user for Breeze)

✓  You want built-in phone calling, live chat, and SMS without third-party integrations

✓  Your team is under 25 people and cost efficiency is a top priority

✓  You’re in the Freshworks ecosystem (also using Freshdesk or Freshmarketer)

✓  You want strong mobile CRM with AI-assisted rep coaching for a field sales team

Visit Freshsales CRM

Frequently Asked Questions

Everything you need to know about HubSpot CRM vs Freshsales CRM

Is Freshsales better than HubSpot for a sales-only team?
For a sales-only team that doesn’t need email marketing campaigns, landing pages, or social publishing, Freshsales is the better value. Freddy AI delivers comparable lead scoring, deal risk alerts, email drafting, and revenue forecasting to HubSpot’s Breeze AI — but on a plan that costs $39/user rather than $90/user. The built-in phone calling is also a practical advantage for outbound sales teams. If your marketing team uses separate tools (Mailchimp, ActiveCampaign) and you just need sales CRM + AI, Freshsales wins on value.
Yes. Freshsales offers a permanent free plan for up to 3 users with basic CRM functionality — contact management, deal tracking, email sync, basic reporting, and limited mobile access. The free plan does not include Freddy AI features. Core Freddy AI (lead scoring, deal insights, email drafting) begins on the Growth plan ($9/user/month) and reaches full capability on the Pro plan ($39/user/month). Compared to HubSpot’s free plan (which includes more contacts and more features), Freshsales’s free plan is more limited but the paid upgrade pricing is more affordable.
For the sales function, yes — Freshsales can replace HubSpot for a growing startup that needs CRM + AI sales tools. For the marketing function, no — HubSpot’s marketing automation, email campaign tools, landing pages, and social publishing have no equivalent in Freshsales core. Many startups use Freshsales for CRM alongside Mailchimp or another email tool for marketing — a cost-effective combination that delays the need for HubSpot’s more expensive integrated platform until marketing automation becomes a genuine priority.
Freddy AI and Breeze AI are comparable in core sales intelligence quality — both deliver lead scoring, deal risk alerts, email drafting, and revenue forecasting that are genuinely useful and demonstrably improve rep productivity. The differences: Breeze AI has stronger autonomous agents (especially Content Agent and Customer Service Agent) and deeper marketing intelligence. Freddy AI has stronger proactive deal monitoring (Freddy Insights surfaces risks more aggressively) and is available at lower plan tiers. For sales-specific AI, they’re essentially tied in quality with Freddy winning on cost. For marketing + sales AI, Breeze wins on breadth.
Both offer strong support on higher plans. HubSpot provides email and in-app support across all plans, phone support from Professional plan upward, and HubSpot Academy (one of the best SaaS training resources available). Freshsales provides email support on all plans, phone and chat support from Growth plan upward, and a self-service knowledge base. User reviews on G2 give both platforms comparable support ratings (HubSpot 4.4/5, Freshsales 4.5/5). For enterprise plans, both provide dedicated customer success managers. For small teams on entry plans, HubSpot’s community and Academy resources provide more self-service support depth.